Don’t Let the Door Hit You on Your Way Out!

Before I had my third child, I admittedly used to (quietly) mommy shame a few moms out there that were super excited about the first day back to school. I wondered why they didn’t want to spend as much time with their kids as possible. Because before you know it, they’ll be too cool for you and busy with friends, school, sport and everything but you. 

Didn’t they enjoy making all of those special summer memories with their kids? Ice cream runs, trips to the beach, water balloon fights, lazy days, camping, picnics, movie nights? I secretly thought that maybe they shouldn’t have had kids if they didn’t want to spend time with them.  

Well that was then.  My opinion on this topic has since changed – drastically!  After having my third child things have changed in my mindset on it all.  I am now on the other side of the fence. I understand why businesses market to parents with the comparison of back to school with the joy of Christmas – “it’s the most wonderful time of the year.”  I now get it.  It really IS wonderful.  Don’t get me wrong – I love my kids more than I could have ever imagined AND I love spending quality time with them. It’s wonderful because at the end of the nine weeks (but who’s counting?!) of summer break, I’m totally exhausted and dreaming of getting back into a normal schedule and routine.  

Summer break is amazing because we get to do all of those super fun things with our kids that we can’t normally do throughout the cold depressing winter. But the fun times are in between days of anxiety, stress and exhaustion.  It’s a job in and of itself juggling what the plan is for childcare while you work or finding things to keep them busy and entertained so they don’t and spend 12 hours a day on their electronic devices. 

Whether you are working full time and have your kids in daycare or sport and activity camps, or you’re a stay at home parent who now needs to be a nine-week full time entertainer, the struggle is real. Sunday Mimosas seem to be a bit of a need to help you from going bonkers – and don’t worry, there is no judgement on that or on the parents who sneak in a cooler to the splash pad. I get it. Big time. 

Even for those parents with teenagers – they are still having to drive here and there and make sure that they’re not either burning the house down, having people over or spending 25 hours a day on their phones or gaming device.

Then there’s the whole food thing. I remember being so excited at the end of the school year about not having to make lunches for July and August. This was an illusion because since the first day off, I started to wish I had to make ONLY one lunch and two snacks for school.  This summer felt like I was making morning snack, breakfast, brunch, snack, lunch, snack, another snack and then dinner – and then two more snacks!!  Seriously?! Where do you put all this food?! You’re 50 pounds…do you have a hollow leg? 

So this September, I joined the moms I secretly shamed and honestly didn’t even care that it was the end of summer.  I was just so excited to be able to get us all into a normal routine. I’m now singing the praises of Back to School!

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Shannon Jones – Our Summer Inspiration

Do you ever meet someone and right away want to learn so much about them and from them? This is was the case for me with Shannon Jones. I first met Shannon at a fundraiser for Winnipeg youth from the inner city about five years ago via her husband Miles, and a long-time friend from the University of Manitoba ‘Arts’ degree days. She just had a vibe about her that resonated with me. We became friends on social media soon thereafter and that vibe has rung so true. Shannon is a strong, kind, loving soul of a human being doing an exceptional job raising her three young girls. In this week’s blog we wanted to feature Shannon to spread the word about her incredible story.

Shannon grew up as a competitive gymnast, and it gave her the very happiest moments of her childhood. The gym was her second home, providing a source of stability that was lacking at home. After retiring from gymnastics she missed the exercise, building a strong body and mind, and as she says, “burning off the crazy!”. As past national and international level athletes, we absolutely positively can relate!

Shannon tried a few things to invigorate her fitness love again, but it took some time. At the age of 38 she tried CrossFit for the first time and has never looked back. It’s proven to be exactly what she needs as both a physical and emotional outlet for this mom of three.

Keeping up with the Jones’ is no easy task. Their three girls, London (11 years), Hartley (9) and Parker (4) are all super busy and beyond motivated. London is often reluctant to try new things, but with a little prodding she always finds something to love in every activity! She plays hockey and trains CrossFit, loves going to camp, and wants to study to be an Architect.

Hartley is a force to be reckoned with! She is strong, intense, self-motivated, and fiercely determined in all that she does. She is a competitive gymnast, has been selected for the High Performance training path, and confidently tells them to start saving our money for the LA 2028 Olympics, “because you definitely have to come watch my first Olympics!!”

Parker is 4 affectionately nicknamed BammBamm. She is ridiculously strong, and not at all concerned with being delicate! Parker loves to swim, and bounce on the trampoline, and do just about anything active! Last year, Parker was diagnosed with Autism with Language Impairment, which clarified a lot of issues, but also made clear that structured sport is likely not in the cards for her. However, through the amazing people and programs at the Canucks Autism Network, she has since started to learn to participate in swimming and skating, albeit on her own terms.

As both former athletes themselves, Shannon and Miles were very clear on wanting to have their girls experience as many sports as possible growing up. They felt so many tremendous benefits from a life with sport, and wanted to ensure they gave their girls the same opportunities for growth, strength and confidence they received. With London playing hockey, it has at times been a struggle playing on co-ed teams, not because of unfair treatment more so regarding an unfair culture. Girls being ‘tolerated’ rather than accepted, in turn making it difficult to develop a sense of a sport community for the young girls.

“We believe that sport participation is just as important for kids as school. Through training and competition they learn so much more than just a game; they learn to set short- and long-term goals; to be a great teammate; to manage their feelings in the face of both success and defeat; to be proud of their effort first, results second; to develop a healthy relationship with their Coaches; and most importantly, that at all stages success is earned, never an entitlement,” says Jones.

It hasn’t been an easy road for the family. Together they have faced a housing disaster, multiple life-threatening illnesses, uprooting to move across the country, Shannon’s medical retirement, and now trying to help their littlest to develop. Building resilience was the only response to it all while remaining honest about life. That it is not easy, it is not fair, and it is not predictable, but they can lean into each other and rise above it. Shannon often says ‘life is hard, love it easy’ and that rings in my ear every time I personally face any challenge.

The strength of their family runs deep in their veins. Hartley was diagnosed with Epilepsy as a baby, and has been through hell and back…and back again. From the endless medical procedures to the mind-numbing medications, this nine-year old is a pint-size super hero. But that along with her fierce love for gymnastics has made her set goals, crush them and set new ones often. Couldn’t we all just put her in our pockets as a reminder to be such a badass?

The Jones family moved from Winnipeg to Kelowna for a host of reasons two years ago. While they miss so much about Winnipeg, it has been a great move. When they arrived 2 years ago, Hartley required so much medication that she was unable to complete a full day of school, and was not developing academically. By changing their lifestyle, her treatments, and their surroundings, this child is now thriving academically, is medication-free, and is training in a national gymnastics development program. I’m sure they would have moved to Mars for results like this if they had to! Because THAT is what love and family are all about. Sticking together, rising above, and doing it with endless love and dedication in your heart.

I asked Shannon what her biggest dream for her girls is. It’s a tough question to pose to any parent, but she nailed it. “Honestly, that they truly know that they are loved. If we get that right, the rest will be easy.”

Girls Participation in Sport

Last week we put out a media release surrounding girls in sport in Canada. According to the Canadian Association for the Advancement of Women in Sport and Physical Activity (CAAWS), 41% of girls between the ages of 3 – 17 do NOT participate in sport. More startling is that by the age of 10, if a girl has yet to participate in sports, there is only a 10% chance that she will be physically active as an adult.

We at FIT Communications are looking to change this by providing more options to parents for their girls to participate in sport and activities in Winnipeg this summer. Our FITGirls programming has created a free online list for parents to find these opportunities which also provides discounts to activities. The FITGirls Directory consists of organizations that believe in our city’s girls and the benefits of sport and fitness in their lives. They are diverse in their programs but consistent in their delivery of quality programs for those looking for a unique and super experience.

In addition, we have put together a listing of summer camps for parents to choose from – encompassing a wide rand of activities – from synchronized swimming to Skyzone trampoline camp.

We know that participating in sports improves girls’ confidence and self-esteem, while providing them with the lifelong skills of healthy living, team work, time management and so much more. We want to provide as many opportunities for girls in our city as possible with our FITGirls programming.

We are beyond grateful for the local and national media coverage we received, including Winnipeg, Toronto, Calgary and Edmonton. Here are a few of the media spots for you to see:

Global News – Winnipeg Team Promoting Ways to Get More Girls Active In Sports

CTV News – FITGirls Directory & Summer Activities in Winnipeg

CityNews TV – Encouraging Young Girls to Be Physically Active

CHVN – Young Girls Lacking Physical Activity

CJOB Radio 

If you are passionate about health and the future of the girls in our country, please sign up for our newsletter here today!

Baru Rubs & Sauces

With Barbeque Season officially here, the timing could not have been better to try what is now my new favourite seasonings! I had been so bored with my regular “go-to” menu and was looking for something to “spice things up” without going completely off what I know how to cook. 

Here’s where Baru Rubs and Sauces steps in! Baru is a Vancouver-based company started three years ago by two BFFs – Zeta Newis and Nina Lafleur – as a spin off of the successful Kitsilano restaurant – Baru Latino.   Part of what makes their products so unique is that they are a small batch, handmade producer based out of an award winning restaurant.  Who wouldn’t want to bring this deliciousness home for their own daily consumption?

I think I may personally love the business for the fact that the co-owners are women, BFFs, foodies and Canadian.  Nina Lafleur attributes their success to their belief in  “fresh, healthy, tasty ingredients and a commitment to our customers”

The friends’ love for food and cooking is evident in their products.  They want to make healthy, fresh and delicious food for friends and family. This is something I completely relate to. “Food is family, friends, and community. It is something that unites us all. With our products, you are able to sample foods which are inspired from different areas of the world, take them home and try new things.”

Having tried all of the rubs and hot sauces, I have to say that they are as unique and diverse as my own family.  Their “Hot’R Sauce – Even Hotter” is, by far, my husband’s favourite he’s ever tried.  Having spent 6 years in the Caribbean, the flavour takes him back.  He LOVES hot sauces – but this one isn’t just hot, it’s packed with flavour.  He said “it’s the habenero…I can taste it in the sauce”.  When I asked him more about what he thought, he said “it’s all gone. We NEED to get more!” For this discerning hot sauce fan, this is the greatest compliment.

Now for the rubs… I have a mixed crew of test subjects and palets … I like spice and flavour, my husband likes HOT and flavour and my daughters like flavour packed spices without the HOT.  The girls favourite was the Chimichurri Rub.  I marinated chicken in the recommended mix of (olive oil) and rub before cooking.  They actually fought over the last piece and asked to have it for lunch!  Success!

I love the fact that these rubs are packed with flavour, not just sauce or salt. I also love that they give suggestions to how to use them – I didn’t even think of using it as a marinade! Baru hit the nail on the head with their focus on putting ethnicity and global tastes into a product.  It goes outside my own personal usual “go-to’s” – which I love!  I can’t wait to try these rubs on fish!  And steak is a “no-brainer”.    

Currently their products are only sold in retail stores in BC but they are wanting to expand outside of the province. Luckily for me, five of their products (including the coveted Hot’R Sauce!) are available online and can be shipped anywhere in the world. Currently their offering free shipping in Canada for orders over $30. Yippee!

I’m happy that I was able to try Baru’s products – not only to have a future Father’s Day gift idea, but also to help me break out of my usual fare of seasoning-free kid cooking to a kid and adult-approved cooking environment!

If you are interested learning more about or trying the Baru Rubs & Sauces yourself this BBQ season (or anytime really!), please visit their website: https://www.barurubsandsauces.com.

Cacao Now – My New Favourite Nutrition Secret

 

 

 

 

On the advice of my brilliant nutritionist, I started to add more raw cacao to my health regime earlier this year. I purchased raw cacao powder and planned to put it in my morning concoction, which is a mixture of a green supplement, maca powder and now this. I found the combination worked really well to get me through my workouts, as I do intermittent fasting and need a boost. But the mixture was far from tasty. I could get it down, but figured there must be another, tastier option for the cacao. I wanted to find something that was raw, real, organic, and tasted awesome. Sounds impossible right? Wrong.

I stumbled across a company called Cacao Now founded by Tove Redeby and found a plethora of options to try. As I read more about the products and business, I found myself pretty fascinated with the woman behind the company and thought she would be a perfect person to interview and highlight in our FIT Women & Girls blog and social media. A super strong, healthy, environmentally-conscious woman…just our type!

“I have been interested in optimal eating and whole foods, as well as organic living and the environment for as long as I can remember. I have a diploma in nutrition, and I have always been fascinated by the power of food, REAL food. I believe that the foundation of most of our modern health issues are connected to what and how we eat, and that we can ultimately heal ourselves through our eating choices. As an avid all-around athlete, the connection between great food and great performance has also always interested me. My most important education has taken place in the mountains and in the kitchen, and my work is in service to both,” says Tove.

Let’s take a look at the health benefits of cacao:

  1. Cacao contains the highest concentration of ANTIOXIDANTS of any food in the world!
  2. Cacao seems to be the number one source of Magnesium.
  3. Cacao contains enough CHROMIUM to help reverse deficiencies in this mineral.
  4. Cacao is an excellent source of MANGANESE and ZINC.
  5. Cacao has an very high value of Vitamin C.
  6. Cacao is high in FIBER.
  7. Cacao contains essential omega-6 fatty acids. Once the cacao bean is cooked, the chocolate product automatically contains rancid omega-6 fatty acids (trans fat).
  8. Cacao contains Phenylethylamine (PEA). PEAs are a major class of chemicals that our body produces when we fall in love. This is one of the main reasons why love and chocolate have such a deep relation (this relation is not merely a myth). But, as PEAs are heat sensitive, they are not as present in cacao that has been heated.
  9. Cacao is rich in serotonin.
  10. Contrary to popular belief, Cacao is a poor source of Caffeine. Cacao contains Theobromine, a close relative to Caffeine.

Starting to sound like gold isn’t it? But how does it taste?

I have tried three of Tove’s Buddha Bars – Raw Chocolate Vanilla Bean, Raw Chocolate Peppermint and Raw Chocolate Orange Zest. The orange zest reminded me of the Christmas orange chocolate you get at the holidays. If that flavour is your jam, you’ll love this one. The vanilla bean is a subtle hint of vanilla, and if you are a big dark chocolate fan this one is for you. But that peppermint option – whoa! It’s delicious.

So here’s the cool part. I honestly felt the effects from eating this bar almost immediately. It gave me an energy boost, but not a jittery shakey boost. It seemed to just uplift me. This might be the most perfect pre-workout snack I can imagine. I at times workout twice a day with how my schedule is, and find that I need something to give me that extra umph! I completely avoid any sort of pre-workout supplements as I find them often riddled with chemicals and make me feel jittery and gross. I don’t like to eat too much before a workout as I find it makes me nauseous. Behold the solution! And here’s why this particular brand company is where it’s at:

There are absolutely zero refined sugars in Cacao Now products. Everything is sweetened with dates and/or raisins. Sugar is seriously the devil – avoid it as best you can. The cacao comes from raw cacao nibs, not a processed cacao mass, and therefore no fillers or ingredients we can’t pronounce are included. And Tove genuinely cares about what she is making and who she is making it for. She “deeply believes in the energetic connection between human and food” and in such energetically cleans her space before making her products.

Made in Squamish,BC, much of her product line is only available to the rest of Canada on her website. But don’t think for a minute that this woman plans on stopping there. With an upcoming expansion of her product line, she hopes to be in health food stores across the country soon. She is on a mission that I feel many of our readers can relate to. “My mission is just as much to share my knowledge and my passion for conscious living; to share the wisdom and healing powers of food and specifically of cacao; to spread good vibrations and LOVE; and ultimately to do my little part in making this world a “better” more loving place,” says Tove.

We love supporting strong, entrepreneurial women doing great things across our country. Eating real food, listening to your body, and eating mindfully are the words of wisdom Tove and Cacao Now want to share with you.

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Rishona Hyman – Making a Splash in Winnipeg

 

What would you say if your son or daughter wanted to make a career out of teaching swimming lessons?
Would you be excited or disappointed? Now what would you say if your son or daughter wanted to be an entrepreneur, and be a leader and role model to hundreds of staff and students? What if he or she wanted to teach people how to save lives? What about teaching people a life-skill? Well, Rishona Hyman is that daughter and she’s doing it all and killing it!

Rishona Hyman has always loved teaching swimming lessons. It is her passion. She started teaching swimming lessons twenty-one years ago and started Aqua Essence Swim Academy fifteen years ago. This was during a time when “private swimming lessons” were really few and far between and were really flying under the radar. Rishona has changed the way people view private lessons and swimming. Rishona prides herself on providing positive and quality programs to her students. She has small teacher/student ratios and tailors to individual learning styles so that each student is “seen” and given the attention they deserve.

“I truly believe that swimming lessons should be a priority. It is a life skill and more than that there is so much goodness that can come from a swimming lesson. I am motivated to change the way we, as a society, view swimming and first aid/CPR. The benefits on poverty, injury prevention, fitness and overall health are incredible.”

Aqua Essence Swim Academy has evolved from swimming lessons to now include triathlon training, a swim club, CPR, first aid and even babysitting courses. This is a far cry from the start of Rishona’s business – her self-created part-time job. Becoming an entrepreneur and making a business out of her passion was a bit of a “learn as you go” process. She is a self-taught entrepreneur who has had to figure it along the way. “I am a leap of faith person” – she believed in herself and her goals and just knew it would have a way of working itself out.

As a female entrepreneur, Rishona admits that sometimes people don’t take her seriously – maybe because she’s a woman, maybe it’s because of her business’s industry – maybe a bit of both. She says that people tend to think that this is just a “hobby” for her. That is so far from the truth. Although she loves it, it’s beyond a full-time gig. Imagine running swimming lessons, CPR, first aid and babysitting courses (planning, programming, hiring, registration, finances, website maintenance, marketing) for hundreds of students across ten City of Winnipeg swimming pools, multiple private pools and even a hotel! Not to mention managing and inspiring a staff of 40 plus (many of whom are students!!). They run courses seven days a week and twelve hours a day! This doesn’t sound like a very relaxing “hobby!”

With a mostly young staff, Rishona has proven to be a great employer by taking time to know each individual and motivate each one. “I really try to have an open-door policy and really want to get to know them as people. I feel that once you know someone and know what makes them tick and share stories you can then motivate them. It is definitely getting harder to motivate but I just keep trying. I also believe that motivation comes from within and that we can try to motivate people but you need to know what does it for them. One way, I try to motivate them is by continuously adding a growing what we do and giving them opportunities to try new things and have a new experience. For example, we teach babysitting courses, so anyone that wants to do this needs to take some additional training adding to their skills and abilities, they also get a compensation increase for having more certifications. Teaching courses like babysitting, first aid or CPR gives my staff a great opportunity to go out into the community, teach out of the water and share their leadership skills while passing on valuable knowledge.”

On top of it all, Rishona is a wife and mother of 2 young children. So how does she do it? She admits to being very fortunate to have a great husband. Like every working mother, Rishona struggles to find balance. With her family, she has made a pact to not be on her phone in the evening until her children are in bed. She wants to be present with her kids and “devote my attention to them.” This isn’t always the easiest especially when she is potentially “on call” until lessons end at 9pm. In addition to making quality time for her family, she also sees the benefit to taking time for herself. She realizes that is a role model to her children, staff and students. As a result, she does much to stay in shape and live a healthy lifestyle. In addition to swimming (not shocking!), Rishona also goes to 9-Round boxing and kickboxing five times a week, “Saikels” and rides her bike often. Like most female entrepreneurs with families, the question is when does she sleep?

With such a busy schedule why does she do it ALL? “I am inspired by my staff and our families and students. I love the connections and relationships to people throughout the city. I love peoples’ stories. I still get excited knowing we have made a difference in someone’s life. I love hearing how happy people are. These stories and the people inspire me to keep growing and adapting. Swimming has so many lifelong benefits that I just get excited when I see it working and benefiting someone.”

“I love what I do so much! I love that I have been able to continue to do what I love the most, teaching people to swim and be safe in and around water including first aid.”

So what are Rishona’s words of wisdom for female entrepreneurs? “”I can do hard things!” I would tell someone to make sure that they really passionate about what they want to do. You don’t have to think of everything right away but you need to be an excellent problem solver as inevitably problems will arise. And to always like to treat people as you would like be treated.”

If you are interested in learning more about Aqua Essence Swim Academy and the terrific programming they offer, please visit them online at https://www.aquaessence.ca.

 

 

The Big “C” – What to Do When Your Friend or Family Member has Cancer

I’m fortunate enough to write this blog as someone who has not been diagnosed with “the Big C” so far in my life. I do, however, know too many people that I love who have been diagnosed. From my experiences with them and from what they have spoken to me about, I have come up with my own “do’s and don’ts list” when it comes dealing with someone that has cancer.

Do – know your relationship level with the person and act accordingly. If this person is a colleague at work and you are not very close, don’t sob on her lap about how awful this is and how bad you feel. Judge your relationship and act accordingly – even if it’s to just say how sorry you are to hear.

Don’t – just offer. DO! Don’t leave it up in the air or dependant on your friend to call if they want to talk. Call her. Text her. Email her – whatever. Just check in. And don’t offer to make a meal. Instead tell her you will make X and just to let her know when is a good night to drop it off. When you do drop it off, don’t stay. The reason most people turn down a meal is because they are in no mood to see people. Chances are they aren’t feeling well and the house is a mess. Don’t come in – even for a short visit. You could even just leave it on the front step with a note and leave after you ring the doorbell.

Don’t – take it personally. If she wants to open up and talk, great. If not, don’t get upset or hurt. You have no idea what she’s going through – even though you could imagine, you don’t know really know. Remember, this isn’t about you.

DO – Let her be sad, mad, angry, frustrated, regretful, blaming etc… This is her life. Getting this news changes everything. She’s allowed to feel all of these feelings.

Don’t – tell her it’s going to be fine. You have no grounds to say something like this. You don’t know. Hell, even the doctors sometimes don’t know.

Don’t – be a selfish asshole. A friend of mine told me about a time, when she had breast cancer, that her friend was over for dinner and kept whining about having to go on blood pressure or thyroid pills! She wouldn’t stop complaining about the fact that she would have to be on them for the rest of her life. OMG! It’s a PILL! My friend didn’t even know what her treatment or odds were like to live, and this twit is talking about her thyroid issue? Get a clue!

DO – be there. Whether it’s a phone call or to go for a spa day or to listen to her cry for 3 hours, just be there.

DO – learn about the disease. Each type of cancer is different and so are treatments. Take time to learn about the type of cancer so that you can be educated if and when you speak to her about it.

DO – share information. If you hear about a new treatment, drug, research or vitamins etc… let her know. Although it’s likely she knows all there is to know from googling the hell out of cancer, she may not have heard of your information. At the very least, she knows you care and are thinking of her.

DO – offer to help. Again depending on the relationship, offer to help drive to treatments or pick up kids from school, or make a meal or clean her bathroom. I find that offering this help to the spouse (if applicable) is most useful. This person is having to pick up the slack on top of having to deal with the illness as well. This person would be more likely to accept help than your friend – or at least that has been my experience.

DO – be positive and supportive. Don’t go overboard and be annoyingly positive – like everything is sunshine and lollipops. But do try to be a source of positivity and support. It has been proven that thinking positive and sending positive energy to injured body parts speeds healing. So try to encourage that.

DO – continue your normal relationship. Continue to celebrate birthdays, have girls’ night, watch The Bachelor, gossip about celebrities and more. Although having cancer has changed her life, it hasn’t ended it! She will likely want or need some sense of normalcy and distraction and a chance to just laugh and smile.

I know that some people may read this and agree or disagree. This is just what I, personally think is appropriate from my own experiences with family and friends. I’m hoping that you will never have to use this list because no one you know will ever get cancer. But if you do, this could be a good starting point on what to do next for your loved one.

Ladies – Are We Hurting Our Girls?

Ladies. We have a problem. A BIG problem. We are unhappy with our bodies. And not just a little bit. And not just a few of us. 91% of women have an ‘I hate my body’ moment every single day. And if we hate our bodies that much, how dare we tell the little girls in our lives to love their bodies if we can’t do it ourselves. And could you imagine hearing an eight year old say ‘I hate my body’? Neither can I. But it’s happening. Every day. In every city. In almost every home.

Let’s be honest. Are you dieting right now? Have you put yourself on a ‘diet’ at all in 2017? If you are trying to lose weight to be a healthier version of you, good for you. That’s awesome. But the reality of it is that most women are dieting to achieve their ‘ideal body shape’. However unfortunately, only 5% of women naturally possess the body types we see in the media. So if that’s your goal, let’s start over.

You’re eating healthy and exercising often as part of a healthy lifestyle, NOT a diet. Now here’s my next question. Who knows that you’re on this kick? If you phrase it in ways such as ‘I’m eating healthier for more energy’ or ‘I’m heading to the gym for my heart health’, you’re doing terrific. But if you’re using phrases like ‘no cake for me…it’s bathing suit season!’ or ‘I’m taking my fat ass to the gym so I can fit into my clothes again’, then you are not only doing it for the wrong reasons, but you are bound to fail. The number one reason you should be living a healthy lifestyle over being on a diet is because you LOVE your body not because you HATE it.

So who’s hearing you? I have three little nieces who I would walk on fire for just for a hug. I feel I play a very important role in all of their lives for a host of different reasons. Do I think my body is perfect? Nope. But I sure wouldn’t dare talk about my imperfections or my desire to change anything about my body around them. They look up to me. If they hear me say ‘I feel fat’ or ‘I wish I could have a more toned ______’ they would then start to look at their own bodies as anything but perfect. They mirror what they see and what they hear. I would die if I heard any of them say they feel fat.

Here’s the thing about body image. It’s all in your head. It’s the way we perceive our own bodies and the way we ASSUME others perceive us. It has to do with our emotions, perception, imagination, and it is ever-changing. Where you are in your menstrual cycle, what you have been eating, what your mood is like, are all factors that relate to our body image.

Have you ever woken up in the morning and looked in the mirror and thought, ‘UGH!’? But then two days later you look in the mirror and think you look super good? Well your body didn’t body swap in 48 hours. One day you love it, one day you don’t. Unfortunately you’re not alone in this thinking. Almost ALL of us do it. And I bet that there is someone out there that thinks your body is a ten out of ten. Or there’s a woman out there that would give her left arm for a butt like yours.

How do we make it better?

I think the first step is being conscious of the fact that body image is not the reality of how your body looks. We need to start to love our bodies – the rolls, the scars, the stretch marks, the short legs, the small boobs – all of it. And really love it. Know that what makes your body unique is sexy AF. It’s not about perfection. There’s no such thing. I bet you Victoria Secret models have days that they wake up and wish they didn’t have the thighs they do too and as crazy as that sounds, it’s true.

Second, know the signs of having an eating disorder. “Eating disorders are not just about food. They are often a way to cope with difficult problems or regain a sense of control. They are complicated illnesses that affect a person’s sense of identity, worth, and self-esteem.” (Source: Canadian Mental Health Association).

This is a SERIOUS problem for women in our country. We need to help each other and support one another when it comes to eating disorders. When you see a woman who is obsessively working out or dieting to an unhealthy level, or simply not having a positive relationship with food, exercise and her body, don’t shame her. ‘She’s sooo skinny’ isn’t a helpful statement. It’s body shaming. Instead, reach out and provide assistance. The Canadian Mental Health Association is a great starting point for more information here.

Next, and a bit lighter…find that picture that you look amazing in. Put it in your bathroom, on your fridge, as your screen saver or on your mirror. Remember every time you look at it that THAT is how you look all the time! Even on the days you haven’t had time to have a shower, get out of your sweats or even brush your hair, that woman is still the same woman! And don’t be ashamed to say ‘Daaaaaaamn I look good’ way more often! It’s infectious. There will be haters out there who say you are cocky or full of yourself or whatever else they can come up with. But who cares? Let them think that you loving yourself is cocky. In fact, give it a little giggle. Because YOU need to be with YOU every single second of every single day.

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Sources: www.DoSomething.org and www.about-face.org

 

Marketing to Women

It’s been four years since we started Fit Communications. After working our tails off for other people for decades and we were finally both living in the same city, we decided to create something that we loved. We’re health nuts. We go to the gym religiously, we eat healthy all the time, we sleep as much as we can and we laugh more than any two humans possible. As we both were formerly high performance athletes, we thought why not combine our marketing and communications experience and education with sport and health to create Fit Communications. So that’s what we did…and loved it.

In our third year of business, we really started honing in on this whole ‘girls and women in sport’ thing. I got the privilege to blog for the Female Coaching Network out of the UK representing female coaches heading to the 2016 Olympics. We created the Fitness Journal for Girls. We started creating events for girls to participate in sport in Winnipeg. We started inspiring women across the country to strive to make each day a little bit more positive and healthy. All of this was so inspiring and rewarding.

In 2017, we decided to expand our reach. We LOVE sport and health, and we are not ditching on it one bit, but we are wanting to reach more women with our knowledge and positive messaging. We both have degrees in psychology and sociology, we both love inspiring girls and women, and we both love marketing and business. So, we decided to expand our reach to really help businesses market to women. Marketing to women. For women. By women.

Let me share a few quick stats with you:

  • 85% of all consumer purchases are made by women
  • Women purchase over 50% of traditional male products, including automobiles, home improvement products and consumer electronics
  • Women influence up to 80% of all car purchases
  • Moms represent a $2.4 trillion market
  • 35% of mothers feel ‘pigeonholed’ by brands
  • 38% of women ages 20-40 don’t have children by choice or by chance
  • 59% of women feel misunderstood by food marketers
  • Roughly 75% of women identified themselves as the primary shoppers for their households
  • Women make 70% of all travel decisions
  • 91% of women said that advertisers don’t understand them

With such a huge amount of consumer power, we want to help businesses speak to women in a way that they feel understood. Women – when was the last time you saw a commercial for a vehicle that made you feel like they were speaking to you? How often do you go to a website and they bombard you with ads to the point that you shut it down? And why is it that if we’re the ones doing over half the buying of men’s products, that they don’t ever speak to us? We’re confused too. So, we want to help businesses get through the clutter. Advertise and market to women in a way that makes them connect to their business’s brand and increase the bottom line.

So as much as we love sport and health, you will start to see new stuff from us. We’ll still give you great info to make you and the people in your life achieve their healthiest self. But now we will also start inspiring you more with women in business, women that are “killing it” and brands that are “getting it”. We hope you love this new side of us as much as we do.

If you are a woman who owns her own business and wants to be featured in our Fit Communications blog, email us at info@fitcommunications.ca. If there is a business that you think is either knocking it out of the park or totally clueless on how to market to women, let us know! We’d love to help them or sing their praises.

Valerie Champagne – Inspiring CrossFit Athletes In & Out of the Box

Valerie Champagne exemplifies why I love sport. Her own personal history and experiences, views as a coach and motivating attitude are nothing short of inspiring. Interviewing her is like asking for a list of amazing mantras. I really feel like everyone should carry around Valerie in their back pocket!

Valerie is the coach and owner of Top Notch CrossFit located at 81 Plymouth Street in Winnipeg. Having started as a CrossFit athlete herself seven years ago, she began coaching the sport three years ago. For someone that has such a short coaching career, she is extremely knowledgeable and has a true talent for motivating her athletes.

Valerie herself did not grow up in a sports driven household. She was “the kid on the sidelines with the low confidence to even try out”. This personal experience growing up is why she loves working with kids – especially the kids who themselves, are on those sidelines hoping to be brought in. She knows first-hand how intimidating it is to start when you aren’t an “athlete”. She started CrossFit without a sports background, and became an exceptional athlete.

Coaching those like her – having never equated themselves to being athletes – is what she loves. “What excites me most about coaching is watching an adult or child walk into our box feeling a little overwhelmed and a little bit nervous. They are often doubtful of their abilities and hesitant. What transforms weeks and months later is a confidence. They are doing things they never thought possible. They feel better, they move better, and they hesitate a lot less. All they have to do is just start! Just start!! No matter where you are at…..just start. Believe in yourself…you are capable of so many things you never thought possible. Embrace the journey… it will have its highs and lows but it will be all worth it,” says Valerie.

Valerie is quite unique in that she coaches everyone from kids to adults. She is able to tailor training and motivation to each person, regardless of age or fitness ability. “We have people who are happy to come in and get a good sweat going, and hang out with some great people. There are others who want to take it to another level and test themselves in a competition environment. We support them and prepare them to do so,” says Champagne.

She knows that success is measured differently by each individual – whether someone has been able to stop certain medications, finally get into their favorite pair of shorts or a reach a specific fitness goal. She develops personal relationships and friendships with each individual and respects each of their own personal journeys and takes time to celebrate their successes.

Valerie recognizes that sometimes people have bad days and can get down on themselves and may want to give up. “As a coach you do what it takes to keep them there. It may take some adjustments of the workout itself, revaluating goals, or just a reminder of how far they have come,” Valerie says.

CrossFit is a community. As such, she has been fortunate to have many coaching mentors. It is no surprise that the ones that stand out most to her are “the ones that are able to make a personal connection, root you on every step of the way, challenge you and who keep you interested in the sport.” It is no surprise as this is what Valerie does with her own athletes.

Unlike most sports, CrossFit is a unique sport in that there are quite a large number of female coaches. Valerie equates these numbers to the fact that the sport itself respects women as equals. Even at the last CrossFit Games, the prizes for podium winners were the same for men and women – something relatively unheard of in sport. Valerie trains females and males in the exact same movements and progressions and they are all treated as equals.

She is confident in her own coaching and feels that because this has been proven, she has gained the deserved respect. She believes however, that sport in general needs to recognize the expertise that women bring to the table and recognize it and respect it equally.

Valerie’s desire for her athletes goes beyond how many deadlifts, pullups or squats they can do. She wants them to be happy in their own skin and have the best quality of life for a long time… no matter how old or young. This is also her personal view on life and her hope for her two girls. She also stresses that all bodies come in all sizes and shapes but that the most important thing is that it is a healthy and strong body. Our bodies are capable of different things and we must embrace that.

Her biggest successes as a coach are the moments when a member has thanked her for supporting them. “It may have been a little tip I gave them to reach a goal or encouraging word to get them through the process. As a CrossFit kids’ coach the moments that stand out are when they come to me in class and tell me how they did their own workout at home or had family members do one with them. I know I have had an impact,” says Champagne.

It is obvious that Valerie gets out just as much as she gives from coaching. “I do this to give back what this sport has done for me. The level of confidence I have, the way I feel, the role model I am for my girls. I want to inspire those 9 year old girls sitting on the side lines and those 30 year old ladies that never played a sport in their life and now can call themselves athletes. Everyone has it in them, they just need someone to grab their hand and take them for the ride. It is quite the ride!”

Want to read about more inspiring sport women who are killing it? Click here.