Why Market to Women


Our work focuses on attracting female consumers to your business. We identify the best way to speak to women tailored to the aspects of your brand, product, sales environment and marketing strategy. Whether you are looking to sell cars to more women, increase female members at your gym, or sell more of your food or beverage products to women, we are the team to do it.

Why Your Business Needs to Market to Women:

  • 85% of all consumer purchases are made by women
  • Women purchase over 50% of traditional male products, including automobiles, home improvement products and consumer electronics
  • 91% of women say that advertisers don’t understand them
  • Women influence up to 80% of all car purchases
  • Moms represent a $2.4 trillion market
  • 35% of mothers feel ‘pigeonholed’ by brands
  • 38% of women ages 20-40 don’t have children by choice or by chance
  • 59% of women feel misunderstood by food marketers
  • Roughly 75% of women identified themselves as the primary shoppers for their households
  • Women make 70% of all travel decisions