The Female Consumer

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Why Your Business Needs to Market to Women:

  • 85% of all consumer purchases are made by women
  • Women purchase over 50% of traditional male products, including automobiles, home improvement products and consumer electronics
  • 91% of women say that advertisers don’t understand them
  • Women influence up to 80% of all car purchases
  • Moms represent a $2.4 trillion market
  • 35% of mothers feel ‘pigeonholed’ by brands
  • 38% of women ages 20-40 don’t have children by choice or by chance
  • 59% of women feel misunderstood by food marketers
  • Roughly 75% of women identified themselves as the primary shoppers for their households
  • Women make 70% of all travel decisions