Fitness Journal for Girls

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The Fitness Journal for Girls launched Monday, May 16, 2016 in support of girls in Winnipeg being active in sport, fitness and health. Over twenty local businesses and sport organizations have come together in the Fitness Journal for Girls to help girls in Winnipeg curb the national trend of dropping out of sports. The Fitness Journal for Girls is a year-round guide to everything fun and fitness in Winnipeg.  The Journal is geared to girls ages 5 – 15 to try new sports and activities throughout Winnipeg, have weekly summer challenges to get active and win prizes, and Journal about their healthy lifestyle, increased self-esteem and positive outlook on health.

As founders of the Fitness Journal for Girls, we (Allison Gervais and Andrea Katz) created the Fitness Journal for Girls after learning that girls are up to six times more likely to drop out of sport in Canada than are boys (according to the Women’s Sport Center). Reasons for this include lack of positive female role models in sport, cost, transportation and safety issues, lack of access, social stigma of being a female athlete (‘tomboy’ or ‘butch’) and a decreased quality experience.

Mark Arndt from Tennis Manitoba and proud supporter of this initiative says, “Tennis Canada is in the process of rolling out a nation-wide campaign that focuses on increased participation among kids – especially girls. A participation gap exists among girls aged 8 – 16. Tennis Manitoba is confident this [Fitness Journal for Girls] initiative will help reach goals and, more importantly, increase and maintain activity levels for girls.”

There are over twenty local businesses and sport organizations within the Journal providing summer challenges and discounts on their programming to girls who purchase a book. Activities within the Journal for the girls include kickboxing, tennis, triathlon, swimming, wakeboarding, snowtubing, crossfit, ringette and many more.

The cost of the Journal is $20 and can be purchased on-line at fitcommunications.ca/fitnessjournalforgirls or at Aevi Boutique – 1580 Taylor Avenue. The purchase price includes all taxes and shipping. It is a great gift to give a young girl in your life – whether for a birthday, a grad or just ‘because’. What other gift provides the gift of fitness, health and self-esteem? Get yours today!


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