Girls Participation in Sport

Last week we put out a media release surrounding girls in sport in Canada. According to the Canadian Association for the Advancement of Women in Sport and Physical Activity (CAAWS), 41% of girls between the ages of 3 – 17 do NOT participate in sport. More startling is that by the age of 10, if a girl has yet to participate in sports, there is only a 10% chance that she will be physically active as an adult.

We at FIT Communications are looking to change this by providing more options to parents for their girls to participate in sport and activities in Winnipeg this summer. Our FITGirls programming has created a free online list for parents to find these opportunities which also provides discounts to activities. The FITGirls Directory consists of organizations that believe in our city’s girls and the benefits of sport and fitness in their lives. They are diverse in their programs but consistent in their delivery of quality programs for those looking for a unique and super experience.

In addition, we have put together a listing of summer camps for parents to choose from – encompassing a wide rand of activities – from synchronized swimming to Skyzone trampoline camp.

We know that participating in sports improves girls’ confidence and self-esteem, while providing them with the lifelong skills of healthy living, team work, time management and so much more. We want to provide as many opportunities for girls in our city as possible with our FITGirls programming.

We are beyond grateful for the local and national media coverage we received, including Winnipeg, Toronto, Calgary and Edmonton. Here are a few of the media spots for you to see:

Global News – Winnipeg Team Promoting Ways to Get More Girls Active In Sports

CTV News – FITGirls Directory & Summer Activities in Winnipeg

CityNews TV – Encouraging Young Girls to Be Physically Active

CHVN – Young Girls Lacking Physical Activity

CJOB Radio 

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